Comelec Eyes New Rules for Use of Social Media in Political Campaigns

Using social networking outreach tools such as Facebook, MySpace, YouTube, and Twitter, a number of Democratic and Republican candidates raised money, identified supporters, and brought people in closer touch with the electoral process.

The Comelec is examining the possibility of creating new guidelines for the use of the social media by politicians for their campaigns in the 2016 national elections.

According to James Jimenez,  Comelec Spokesman, said they are already consulting experts in the social media industry.

“We’ve been looking at social media trend, we’ve been talking with people in that industry and we are studying the possibility of coming out with a separate rules on that. Apart from the fair election act rules and regulations,” he said.

Jimenez said among the rules they might implement is the inclusion of candidates’ social media spending in their Statement of Contributions and Expenditures.

He also said this was the right time to keep social media in check since a lot of youth voters who are exposed to the platform will be participating in the 2016 elections.

“But now we think with the 2016 elections more than 20 million youth will be joining the election and most of them are ‘wired’, They are connected with social media, I think we are approaching the point where voting becomes a communal experience and because of the social media” he said.

The Commission on Elections (Comelec) is projecting 54.6 million voters who will decide the country’s next leaders in 2016. They expect to come up with the final list of voters for the 2016 elections in mid-December.

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